SMT-217

Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

SMT-217 Sections for Summer 2020

With the following scheduling option(s)
With the following course attribute(s)

1 Section Offered

SMT-217, Section SL1

CRN #62811
SUNY Learning Network (Online)

Instructor(s)

Elizabeth Kelly

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jul 6th, 2020 – Aug 6th, 2020N/A
Type Lecture
Location Online
Date(s) Jul 6th, 2020 – Aug 6th, 2020
Day / Time N/A