SMT-217

Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

SMT-217 Sections for Spring 2021

With the following scheduling option(s)

1 Section Offered

SMT-217, Section 001

CRN #30857
Online/Virtual Campus (asynchronous)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 25th, 2021 – May 15th, 2021N/A
Type Lecture
Location Online
Date(s) Jan 25th, 2021 – May 15th, 2021
Day / Time N/A