MAR-200: Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Spring 2022
Course Description
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)
MAR-200 Sections for Spring 2022
5 Sections Offered
MAR-200, Section 002
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 11, Room 304 | Jan 24th, 2022 – May 26th, 2022 | Monday, Wednesday, Friday 9:00 am - 9:50 am |
Type | Lecture |
Location | Brighton Campus Building 11, Room 304 |
Date(s) | Jan 24th, 2022 – May 26th, 2022 |
Day / Time | Monday, Wednesday, Friday 9:00 am - 9:50 am |
MAR-200, Section 013
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 12, Room 107 | Jan 24th, 2022 – May 26th, 2022 | Tuesday, Thursday 12:30 pm - 1:50 pm |
Type | Lecture |
Location | Brighton Campus Building 12, Room 107 |
Date(s) | Jan 24th, 2022 – May 26th, 2022 |
Day / Time | Tuesday, Thursday 12:30 pm - 1:50 pm |
MAR-200, Section SL1
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Jan 24th, 2022 – May 26th, 2022 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Jan 24th, 2022 – May 26th, 2022 |
Day / Time | N/A |
***Instructor permission is required to register for SLN (online) sections as of one day before the official class start date. Please contact the instructor directly. No permission is necessary prior to that date.***
MAR-200, Section SL2
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Jan 24th, 2022 – May 26th, 2022 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Jan 24th, 2022 – May 26th, 2022 |
Day / Time | N/A |
***Instructor permission is required to register for SLN (online) sections as of one day before the official class start date. Please contact the instructor directly. No permission is necessary prior to that date.***
MAR-200, Section SL3
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Feb 28th, 2022 – May 26th, 2022 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Feb 28th, 2022 – May 26th, 2022 |
Day / Time | N/A |
***Instructor permission is required to register for SLN (online) sections as of one day before the official class start date. Please contact the instructor directly. No permission is necessary prior to that date.***