SMT-217: Sport Marketing

Course Description

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

SMT-217 Sections for Spring 2022

With the following scheduling option(s)

1 Section Offered

SMT-217, Section SL1

CRN #31606
Online/Virtual Campus (asynchronous)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 24th, 2022 – May 26th, 2022N/A
Type Lecture
Location Online
Date(s) Jan 24th, 2022 – May 26th, 2022
Day / Time N/A

***Instructor permission is required to register for SLN (online) sections as of one day before the official class start date. Please contact the instructor directly. No permission is necessary prior to that date.***