MAR-200: Principles of Marketing

Course Description

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)

MAR-200 Sections for Fall 2022

With the following scheduling option(s)

4 Sections Offered

MAR-200, Section SL2

CRN #16607
Principles of Marketing-WR-SV
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Sep 26th, 2022 – Dec 16th, 2022N/A
Type Lecture
Location Online
Date(s) Sep 26th, 2022 – Dec 16th, 2022
Day / Time N/A

***Instructor permission is required to register for SLN (online) sections as of the first day of classes. No permission is necessary prior to that date. Please contact the instructor directly.***

MAR-200, Section 004

CRN #16610
Traditional (In-Person)

Instructor(s)

Gerald Marx

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 109
Aug 29th, 2022 – Dec 16th, 2022Monday, Wednesday, Friday
9:00 am - 9:50 am
Type Lecture
Location Brighton Campus
Building 12, Room 109
Date(s) Aug 29th, 2022 – Dec 16th, 2022
Day / Time Monday, Wednesday, Friday
9:00 am - 9:50 am

***Open Educational Resource (OER) Courses have eliminated or reduced course material costs***

MAR-200, Section 014

CRN #16616
Principles of Marketing-WR
Traditional (In-Person)

Instructor(s)

John Striebich

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 229
Aug 29th, 2022 – Dec 16th, 2022Tuesday, Thursday
11:00 am - 12:15 pm
Type Lecture
Location Brighton Campus
Building 12, Room 229
Date(s) Aug 29th, 2022 – Dec 16th, 2022
Day / Time Tuesday, Thursday
11:00 am - 12:15 pm

MAR-200, Section SL1

CRN #16622
Principles of Marketing-WR-SV
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Aug 29th, 2022 – Dec 16th, 2022N/A
Type Lecture
Location Online
Date(s) Aug 29th, 2022 – Dec 16th, 2022
Day / Time N/A

***Instructor permission is required to register for SLN (online) sections as of the first day of classes. No permission is necessary prior to that date. Please contact the instructor directly.***