SMT-217

Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

SMT-217 Sections for Spring 2023

With the following scheduling option(s)

2 Sections Offered

SMT-217, Section SL1

CRN #31606
Online/Virtual Campus (asynchronous)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 23rd, 2023 – May 19th, 2023N/A
Type Lecture
Location Online
Date(s) Jan 23rd, 2023 – May 19th, 2023
Day / Time N/A

***Instructor permission is required to register for SLN (online) sections as of the first day of classes. No permission is necessary prior to that date. Please contact the instructor directly.***

SMT-217, Section 001

CRN #35249
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 203
Jan 23rd, 2023 – May 19th, 2023Tuesday, Thursday
9:30 am - 10:50 am
Type Lecture
Location Brighton Campus
Building 12, Room 203
Date(s) Jan 23rd, 2023 – May 19th, 2023
Day / Time Tuesday, Thursday
9:30 am - 10:50 am