MAR-200: Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Spring 2024
Course Description
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)
MAR-200 Sections for Spring 2024
5 Sections Offered
MAR-200, Section 002
CRN #27297
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 12, Room 225 | Jan 22nd, 2024 – May 17th, 2024 | Monday, Wednesday, Friday 9:00 am - 9:50 am |
Type | Lecture |
Location | Brighton Campus Building 12, Room 225 |
Date(s) | Jan 22nd, 2024 – May 17th, 2024 |
Day / Time | Monday, Wednesday, Friday 9:00 am - 9:50 am |
MAR-200, Section 010
CRN #27305
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 12, Room 225 | Jan 22nd, 2024 – May 17th, 2024 | Tuesday, Thursday 9:30 am - 10:50 am |
Type | Lecture |
Location | Brighton Campus Building 12, Room 225 |
Date(s) | Jan 22nd, 2024 – May 17th, 2024 |
Day / Time | Tuesday, Thursday 9:30 am - 10:50 am |
MAR-200, Section 013
CRN #27308
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 12, Room 225 | Jan 22nd, 2024 – May 17th, 2024 | Tuesday, Thursday 12:30 pm - 1:50 pm |
Type | Lecture |
Location | Brighton Campus Building 12, Room 225 |
Date(s) | Jan 22nd, 2024 – May 17th, 2024 |
Day / Time | Tuesday, Thursday 12:30 pm - 1:50 pm |
MAR-200, Section SL1
CRN #27313
Principles of Marketing-SV
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Jan 22nd, 2024 – May 17th, 2024 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Jan 22nd, 2024 – May 17th, 2024 |
Day / Time | N/A |
MAR-200, Section SL2
CRN #27314
Principles of Marketing-SV
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Jan 22nd, 2024 – May 17th, 2024 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Jan 22nd, 2024 – May 17th, 2024 |
Day / Time | N/A |