MAR-200: Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Summer 2024
Course Description
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)
MAR-200 Sections for Summer 2024
1 Section Offered
MAR-200, Section SL1
CRN #61586
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Jun 3rd, 2024 – Aug 9th, 2024 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Jun 3rd, 2024 – Aug 9th, 2024 |
Day / Time | N/A |