MAR-200: Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Intersession 2025
Course Description
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 or BUS 110 with a C or higher AND Math Level 6 Placement (or higher) or MTH 096/098/104/155/160/161/162/165/higher with a C or higher.
MAR-200 Sections for Intersession 2025
1 Section Offered
MAR-200, Section SL1
CRN #30163
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Jan 2nd, 2025 – Feb 8th, 2025 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Jan 2nd, 2025 – Feb 8th, 2025 |
Day / Time | N/A |