MAR-200: Principles of Marketing

Course Description

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 or BUS 110 with a C or higher AND Math Level 6 Placement (or higher) or MTH 096/098/104/155/160/161/162/165/higher with a C or higher.

MAR-200 Sections for Intersession 2025

With the following scheduling option(s)

1 Section Offered

MAR-200, Section SL1

CRN #30163
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 2nd, 2025 – Feb 8th, 2025N/A
Type Lecture
Location Online
Date(s) Jan 2nd, 2025 – Feb 8th, 2025
Day / Time N/A