COM-109

Intro to Public Relations

A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.

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COM-109 Sections for Spring 2020

1 Section Offered

COM-109, Section 001 — CRN #21370
3 Credit Hours — Classroom
(Intro to Public Relations-WR)

Instructor(s)
Ilene Benz

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Scheduled Meeting Times
TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 06, Room 425
Jan 21st, 2020 – May 23rd, 2020Tuesday, Thursday
2:00 pm - 3:20 pm
Type Lecture
Location Brighton Campus
Building 06, Room 425
Date(s) Jan 21st, 2020 – May 23rd, 2020
Day / Time Tuesday, Thursday
2:00 pm - 3:20 pm