COM-109

An Introduction to Public Relations

A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.

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COM-109 Sections for Spring 2022

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With the following course attribute(s)

1 Section Offered

COM-109, Section SL1

CRN #21375
Intro to Public Relations-WR
SUNY Learning Network (Online)

Instructor(s)

Ilene Benz

Seats Remaining

20

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0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 24th, 2022 – May 26th, 2022N/A
Type Lecture
Location Online
Date(s) Jan 24th, 2022 – May 26th, 2022
Day / Time N/A
***Instructor permission is required to register for SLN (online) sections as of one day before the official class start date. Please contact the instructor directly. No permission is necessary prior to that date.***