COM-109

An Introduction to Public Relations

A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.

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COM-109 Sections for Fall 2021

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With the following course attribute(s)

1 Section Offered

COM-109, Section SL1

CRN #10667
Intro to Public Relations-WR
SUNY Learning Network (Online)

Instructor(s)

Ilene Benz

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26

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Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Aug 26th, 2021 – Dec 23rd, 2021N/A
Type Lecture
Location Online
Date(s) Aug 26th, 2021 – Dec 23rd, 2021
Day / Time N/A
***Instructor permission is required to register for SLN (online) sections as of one day before the official class start date. Please contact the instructor directly. No permission is necessary prior to that date.***