PPE-217

Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. .

PPE-217 Sections for Spring 2014

With the following scheduling option(s)

2 Sections Offered

PPE-217, Section 001

CRN #28690
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 118
Jan 21st, 2014 – May 22nd, 2014Tuesday, Thursday
11:00 am - 12:20 pm
Type Lecture
Location Brighton Campus
Building 09A, Room 118
Date(s) Jan 21st, 2014 – May 22nd, 2014
Day / Time Tuesday, Thursday
11:00 am - 12:20 pm

PPE-217, Section 002

CRN #30231
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 10, Room 158
Jan 21st, 2014 – May 22nd, 2014Tuesday, Thursday
9:30 am - 10:50 am
Type Lecture
Location Brighton Campus
Building 10, Room 158
Date(s) Jan 21st, 2014 – May 22nd, 2014
Day / Time Tuesday, Thursday
9:30 am - 10:50 am