MAR-200

Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 and (MTH 104 or MCC Level 8 placement) .

MAR-200 Sections for Summer 2014

With the following scheduling option(s)

2 Sections Offered

MAR-200, Section SL1

CRN #61586
Principles of Marketing-WR
Online/Virtual Campus (asynchronous)

Instructor(s)

Todd Korol

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
May 27th, 2014 – Aug 16th, 2014N/A
Type Lecture
Location Online
Date(s) May 27th, 2014 – Aug 16th, 2014
Day / Time N/A

***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***

MAR-200, Section 601

CRN #61587
Principles of Marketing-SV
Traditional (In-Person)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 107
May 27th, 2014 – Jun 28th, 2014Monday, Tuesday, Wednesday, Thursday
10:10 am - 12:10 pm
Type Lecture
Location Brighton Campus
Building 12, Room 107
Date(s) May 27th, 2014 – Jun 28th, 2014
Day / Time Monday, Tuesday, Wednesday, Thursday
10:10 am - 12:10 pm