SMT-217

Sport Marketing

This course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. 3 credits.

SMT-217 Sections for Spring 2015

With the following scheduling option(s)

2 Sections Offered

SMT-217, Section 001

CRN #30857
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 118
Jan 20th, 2015 – May 21st, 2015Tuesday, Thursday
11:00 am - 12:20 pm
Type Lecture
Location Brighton Campus
Building 09A, Room 118
Date(s) Jan 20th, 2015 – May 21st, 2015
Day / Time Tuesday, Thursday
11:00 am - 12:20 pm

SMT-217, Section 002

CRN #30858
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 111
Jan 20th, 2015 – May 21st, 2015Tuesday, Thursday
9:30 am - 10:50 am
Type Lecture
Location Brighton Campus
Building 09A, Room 111
Date(s) Jan 20th, 2015 – May 21st, 2015
Day / Time Tuesday, Thursday
9:30 am - 10:50 am