MAR-200
Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Summer 2015
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 and (MTH 104 or MCC Level 8 placement) .
MAR-200 Sections for Summer 2015
1 Section Offered
MAR-200, Section SL1
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | May 26th, 2015 – Aug 14th, 2015 | N/A |
Type | Lecture |
Location | Online |
Date(s) | May 26th, 2015 – Aug 14th, 2015 |
Day / Time | N/A |
***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***