MAR-200

Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)

MAR-200 Sections for Intersession 2024

With the following scheduling option(s)

1 Section Offered

MAR-200, Section SL1

CRN #30163
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 2nd, 2024 – Feb 10th, 2024N/A
Type Lecture
Location Online
Date(s) Jan 2nd, 2024 – Feb 10th, 2024
Day / Time N/A