Marketing for student recruitment continues all year long. Currently a digital marketing campaign for summer session is running with mobile device display ads, paid search with Google keywords, and retargeting, which follows visitors to our website’s summer page with advertising.
Direct mail activity includes:
* A postcard to all continuing students who have not yet registered for fall was sent last week, encouraging students to enjoy their summer break – but sign up for classes today!
* All new students who have not yet registered for fall will receive an invitation this week to MCC’s Advisement and Registration Days.
* Sophomores and juniors in area high schools just received a special invitation to MCC’s Preview Days, held by Admissions on Wednesdays over the summer, as these students begin to plan for their college experience.
* All new applicants will receive a letter congratulating them on choosing MCC and reminding those who did not yet apply for financial aid to get moving and attend one of our financial aid workshops.
Shortly, our full advertising campaign for fall semester will begin. Watch the Daily Tribune for details.
Marketing and Community Relations