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MCC Daily Tribune

Spring Semester Marketing Campaign Update

The mass marketing campaign for Spring semester kicked off in November and will run through to the registration deadline.  The integrated, targeted marketing campaign includes many elements:

  1. TV advertising
  2. Radio advertising including Spotify and WDKX
  3. OTT (On Top of TV advertising) which is advertising on TV shows being watched on streaming devices
  4. Display ads on the internet
  5. YouTube advertising
  6. Facebook and Instagram advertising
  7. Google key words and Google responsive display ads
  8. Billboards on I-490 
  9. Outbound calling to key prospect groups
  10. Direct mail, texts, and email to key prospect groups
  11. Key messaging on monroecc.edu and MCC's social media channels

Another important marketing tactic is word-of-mouth advertising ---Please help spread the word to your family and friends on all that MCC has to offer!

Debra Davis
Marketing and Web
12/16/2022