Admissions and Financial Aid
Some of the new virtual initiatives from Admissions include providing webinars to individual high schools. Additionally, we have offered webinars for prospective students as well as Financial Aid webinars. Here are some examples of upcoming events:
Tuesday, May 12, Davon Jackson will host a webinar for Mt. Morris high school. Devon will highlight next steps to enroll at MCC for all seniors admitted for fall 2020.
Julie Slate will host an instant decision day with Gates-Chili HS on Tuesday, May 12 & Thursday, May 14 from 11:00 a.m. - 2:00 p.m.
On Thursday, May 14, Meryll Pentz & Mike Bates will host a Q and A webinar for Webster Schroeder juniors & seniors. Meryll and Mike will focus on academics, the admissions and financial aid application process, and next steps.
To help keep connected with high school counselors, MCC 1 2 3 will be a newsletter that will be emailed to school counselors 2-3 time per month. MCC 1 2 3 is intended to highlight 1 topic, provide 2 reasons why it's important, and 3 ways it benefits students. After delivering their first newsletter, they received this response: "This is by far one of the best college email's I've received. So short and to the point, but filled with great information!! I love it. Thank you so much for this...and the reminder for scholarships. I'll definitely send it along to our MCC kiddos!". Thank you to Meryll Pentz for this creative idea!
The next SUNY Virtual College Fair is Thursday, May 14 from 3-7 p.m. & Saturday, May 16 from 1-5 p.m. Interested students can register online: <a href="https://www.suny.edu/attend/events/virtual-college-fair/">https://www.suny.edu/attend/events/virtual-college-fair/</a> .
We are continuing to develop our webinar strategies. Coming up we have planned webinars for Housing, Engineering, RCSD, to name a few.
Marketing and Web
The summer course schedule was mailed to 35,000 prospects including adults, high school seniors, dual enrollment students, and current students. Our current students will receive this electronically. Thanks to the Marketing team, Elizabeth Baxter and Betsy Ripton for collaborating on this project.
The digital campaign for summer continues. The fall digital campaign is currently underway directly addressing COVID-19 issues.
A new direct mail piece is in development for all high schools seniors that have not applied to MCC, highlighting the opportunities, affordability, and outstanding academic programs we offer. Last week, a direct mail letter was sent to parents of inquiries and applicants, from Dr. Douglas, encouraging parents and their seniors to consider MCC.
As you may be aware, students have long struggled with our web registration for summer courses. Thanks to Christine Accorso and Betsy Ripton and the entire Registrations and Records team, for quickly implementing a new registration solution, that in the first two days resulted in over 100 student registrations.
This is all in addition to our regular recruitment and marketing activities, as well as financial aid and advisement outreach.
Beginning this month, I will be hosting, along with Sarah Hagreen Director of Admissions, and Deb Davis Director of Marketing and Web, small group Lunch and Learns. The discussion will focus on recruitment, marketing and enrollment during COVID-19, as well as an opportunity to engage with our faculty, staff and students. This is also an opportunity to consider how our community could participate in future enrollment activities. Please email your contact information to Pam Rende at prende@monroecc.edu, to be included in upcoming sessions.
 
 
 

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MCC Daily Tribune

Highlights of the Unique and Exciting Virtual Activities in Enrollment Management

Many questions have come up about how colleges are recruiting students during this unusual time. Here are some highlights of the unique and exciting virtual recruitment activities, as well as new summer registration and marketing tactics, which are happening at MCC.

Admissions and Financial Aid

Some of the new virtual initiatives from Admissions include providing webinars to individual high schools. Additionally, we have offered webinars for prospective students as well as Financial Aid webinars. Here are some examples of upcoming events:

Tuesday, May 12, Davon Jackson will host a webinar for Mt. Morris high school. Devon will highlight next steps to enroll at MCC for all seniors admitted for fall 2020.

Julie Slate will host an instant decision day with Gates-Chili HS on Tuesday, May 12 & Thursday, May 14 from 11:00 a.m. - 2:00 p.m.

On Thursday, May 14, Meryll Pentz & Mike Bates will host a Q and A webinar for Webster Schroeder juniors & seniors. Meryll and Mike will focus on academics, the admissions and financial aid application process, and next steps.

To help keep connected with high school counselors, MCC 1 2 3 will be a newsletter that will be emailed to school counselors 2-3 time per month. MCC 1 2 3 is intended to highlight 1 topic, provide 2 reasons why it's important, and 3 ways it benefits students. After delivering their first newsletter, they received this response: "This is by far one of the best college email's I've received. So short and to the point, but filled with great information!! I love it. Thank you so much for this...and the reminder for scholarships. I'll definitely send it along to our MCC kiddos!". Thank you to Meryll Pentz for this creative idea!

The next SUNY Virtual College Fair is Thursday, May 14 from 3-7 p.m. & Saturday, May 16 from 1-5 p.m. Interested students can register online: https://www.suny.edu/attend/events/virtual-college-fair/ .

We are continuing to develop our webinar strategies. Coming up we have planned webinars for Housing, Engineering, RCSD, to name a few.

Marketing and Web

The summer course schedule was mailed to 35,000 prospects including adults, high school seniors, dual enrollment students, and current students. Our current students will receive this electronically. Thanks to the Marketing team, Elizabeth Baxter and Betsy Ripton for collaborating on this project.

The digital campaign for summer continues. The fall digital campaign is currently underway directly addressing COVID-19 issues.

A new direct mail piece is in development for all high schools seniors that have not applied to MCC, highlighting the opportunities, affordability, and outstanding academic programs we offer. Last week, a direct mail letter was sent to parents of inquiries and applicants, from Dr. Douglas, encouraging parents and their seniors to consider MCC.

As you may be aware, students have long struggled with our web registration for summer courses. Thanks to Christine Accorso and Betsy Ripton and the entire Registrations and Records team, for quickly implementing a new registration solution, that in the first two days resulted in over 100 student registrations.

This is all in addition to our regular recruitment and marketing activities, as well as financial aid and advisement outreach.

Beginning this month, I will be hosting, along with Sarah Hagreen Director of Admissions, and Deb Davis Director of Marketing and Web, small group Lunch and Learns. The discussion will focus on recruitment, marketing and enrollment during COVID-19, as well as an opportunity to engage with our faculty, staff and students. This is also an opportunity to consider how our community could participate in future enrollment activities. Please email your contact information to Pam Rende at prende@monroecc.edu, to be included in upcoming sessions.

Christine Casalinuovo-Adams
Enrollment Management
05/11/2020