A career in Marketing combines creativity, communication, research, and strategic
thinking to help organizations connect with customers and achieve their goals. Opportunities
exist in market research, advertising, sales, content creation, and promotional planning,
allowing professionals to analyze consumer trends, develop marketing campaigns, and
build strong customer relationships. Students with backgrounds in English, Mathematics,
Anthropology, Political Science, Psychology, and Sociology can apply their research,
analytical, and communication skills in a wide range of marketing and sales careers
across industries.
(English, Mathematics, Anthropology, Political Science, Psychology, Sociology)
Market Research
- Junior Research Analyst - survey consumers, create reports from data, analyze results; requires college degree
and computer skills
- Market Research Analyst - research local to international market conditions, assist in establishing methodology
for surveys, analyze data to forecast trends, gather data on competitors, prepare
reports; requires college degree and computer skills
- Marketing Writer - write marketing brochures and product info sheets, develop CD-ROM presentation;
requires degree & computer skills
- Creative Assistant - help design, write, and produce promotional pieces, proof and edit copy, coordinate
special events; requires degree in English, journalism, design or art, computer and
graphics skills
- Market Analyst - gather data and communicate results to support strategic planning, perform competitive
analysis, study demographic trends, assist senior management; requires MBA or MA and/or
field experience
- Marketing Assistant - organize seminar and trade show mailings, prepare press releases, assist sales
reps; requires degree and computer skills
Advertising
(graphic design positions require advanced design & PC courses; foreign language skills
can expand options)
- Ad Copywriter - create, edit and produce newsletters, ads, brochures, marketing kits, video and
web scripts; requires degree, creativity and computer skills
- Assistant Account Executive - help coordinate ad campaign, analyze client goals and develop ads to meet those
goals; requires degree
- Ad Sales - sell ad space to potential wholesale and retail clients; requires degree, some
sales experience; must be articulate and ambitious
Sales
- Sales Representative - develop client base, call on prospects, provide price quotes, record and process
sales, build sales team
- Sales Planning - analyze market data, develop sales forecasts, assess market opportunities; requires
computer skills
- Sales Instructor - teach sales program, develop sales curriculum; requires sales experience and presentation
skills
- Sales Assistant/Support Associate - administrative duties and client contact, conduct tours, telemarketing,; requires
positive attitude, computer skills
- Retail Sales - sales and customer relations; requires eagerness and tact.
