Students will learn the theoretical concepts of developing a start-up business and give a shark tank pitch that shares the 8 Ps of the product or service. Students will apply core competencies gained throughout the semester, such as PRICE (planning, research, implementation, control & evaluation) to their start-up. The shark tank experience will simulate the personal selling skills needed in the hospitality industry, while demonstrating the marketing strategies necessary to ensure success. Core competencies are achieved in basic accounting, inventory management, human resources, sales and marketing. Additional skill sets are acquired through the intensive use of computer competencies such as Internet literacy, uploading, e-mailing, downloading and instant messaging. Students will draw from previous course content to enable successful completion of this course.
Must be HM Major; MCC Math Placement Level 2 or higher or TRS 092 with a grade of C or higher.