SMT-217: Sport Marketing

Course Description

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

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SMT-217 Sections for Spring 2026

With the following scheduling option(s)

2 Sections Offered

SMT-217, Section SL1

CRN #31606
Online/Virtual Campus (asynchronous)

Instructor(s)

To be announced

Seats Remaining

32

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 20th, 2026 – May 18th, 2026N/A
Type Lecture
Location Online
Date(s) Jan 20th, 2026 – May 18th, 2026
Day / Time N/A

SMT-217, Section 001

CRN #35249
Traditional (In-Person)

Instructor(s)

To be announced

Seats Remaining

32

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 11, Room 300
Jan 20th, 2026 – May 18th, 2026Tuesday, Thursday
9:30 am - 10:50 am
Type Lecture
Location Brighton Campus
Building 11, Room 300
Date(s) Jan 20th, 2026 – May 18th, 2026
Day / Time Tuesday, Thursday
9:30 am - 10:50 am