SMT-217: Sport Marketing
- 3 Credit Hours
- Health and Physical Education Department
- Fall 2026
Course Description
The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.
Register for this CourseSMT-217 Sections for Fall 2026
2 Sections Offered
SMT-217, Section 001
CRN #20265
Traditional (In-Person)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Brighton Campus Building 09, Room 180 | Aug 31st, 2026 – Dec 18th, 2026 | Monday, Wednesday, Friday 1:00 pm - 1:50 pm |
| Type | Lecture |
| Location | Brighton Campus Building 09, Room 180 |
| Date(s) | Aug 31st, 2026 – Dec 18th, 2026 |
| Day / Time | Monday, Wednesday, Friday 1:00 pm - 1:50 pm |
SMT-217, Section SL1
CRN #21244
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Online | Aug 31st, 2026 – Dec 18th, 2026 | N/A |
| Type | Lecture |
| Location | Online |
| Date(s) | Aug 31st, 2026 – Dec 18th, 2026 |
| Day / Time | N/A |