MAR-200
Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Fall 2019
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)
Register for this CourseView Final Exam ScheduleMAR-200 Sections for Fall 2019
5 Sections Offered
MAR-200, Section 013 — CRN #16598
3 Credit Hours — Classroom
(Principles of Marketing-WR)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Brighton Campus Building 12, Room 229 | Aug 26th, 2019 – Dec 21st, 2019 | Tuesday, Thursday 9:30 am - 10:45 am |
| Type | Lecture |
| Location | Brighton Campus Building 12, Room 229 |
| Date(s) | Aug 26th, 2019 – Dec 21st, 2019 |
| Day / Time | Tuesday, Thursday 9:30 am - 10:45 am |
MAR-200, Section SL2 — CRN #16607
3 Credit Hours — SUNY Learning Network (Online)
(Principles of Marketing-WR-SV)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Online | Sep 30th, 2019 – Dec 21st, 2019 | N/A |
| Type | Lecture |
| Location | Online |
| Date(s) | Sep 30th, 2019 – Dec 21st, 2019 |
| Day / Time | N/A |
***Open Educational Resource (OER) Courses have eliminated or reduced course material costs***
***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***
***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***
MAR-200, Section 004 — CRN #16610
3 Credit Hours — Classroom
(Principles of Marketing-WR-SV)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Brighton Campus Building 12, Room 107 | Aug 26th, 2019 – Dec 21st, 2019 | Monday, Wednesday, Friday 10:00 am - 10:50 am |
| Type | Lecture |
| Location | Brighton Campus Building 12, Room 107 |
| Date(s) | Aug 26th, 2019 – Dec 21st, 2019 |
| Day / Time | Monday, Wednesday, Friday 10:00 am - 10:50 am |
***Open Educational Resource (OER) Courses have eliminated or reduced course material costs***
MAR-200, Section 014 — CRN #16616
3 Credit Hours — Classroom
(Principles of Marketing-WR)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Brighton Campus Building 12, Room 229 | Aug 26th, 2019 – Dec 21st, 2019 | Tuesday, Thursday 11:00 am - 12:15 pm |
| Type | Lecture |
| Location | Brighton Campus Building 12, Room 229 |
| Date(s) | Aug 26th, 2019 – Dec 21st, 2019 |
| Day / Time | Tuesday, Thursday 11:00 am - 12:15 pm |
MAR-200, Section SL1 — CRN #16622
3 Credit Hours — SUNY Learning Network (Online)
(Principles of Marketing-WR-SV)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Online | Aug 26th, 2019 – Dec 21st, 2019 | N/A |
| Type | Lecture |
| Location | Online |
| Date(s) | Aug 26th, 2019 – Dec 21st, 2019 |
| Day / Time | N/A |
***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***