MAR-200

Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 or BUS 110 with a C or higher AND Math Level 6 Placement (or higher) or MTH 096/098/104/155/160/161/162/165/higher with a C or higher.

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MAR-200 Sections for Fall 2024

With the following scheduling option(s)

5 Sections Offered

MAR-200, Section SL2

CRN #16607
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Seats Remaining

38

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Sep 23rd, 2024 – Dec 16th, 2024N/A
Type Lecture
Location Online
Date(s) Sep 23rd, 2024 – Dec 16th, 2024
Day / Time N/A

MAR-200, Section 004

CRN #16610
Traditional (In-Person)

Instructor(s)

To be announced

Seats Remaining

38

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 11, Room 304
Aug 26th, 2024 – Dec 16th, 2024Monday, Wednesday
2:00 pm - 3:15 pm
Type Lecture
Location Brighton Campus
Building 11, Room 304
Date(s) Aug 26th, 2024 – Dec 16th, 2024
Day / Time Monday, Wednesday
2:00 pm - 3:15 pm

MAR-200, Section 014

CRN #16616
Traditional (In-Person)

Instructor(s)

John Striebich

Seats Remaining

38

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 229
Aug 26th, 2024 – Dec 16th, 2024Tuesday, Thursday
11:00 am - 12:15 pm
Type Lecture
Location Brighton Campus
Building 12, Room 229
Date(s) Aug 26th, 2024 – Dec 16th, 2024
Day / Time Tuesday, Thursday
11:00 am - 12:15 pm

MAR-200, Section SL1

CRN #16622
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Seats Remaining

38

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Aug 26th, 2024 – Dec 16th, 2024N/A
Type Lecture
Location Online
Date(s) Aug 26th, 2024 – Dec 16th, 2024
Day / Time N/A

MAR-200, Section 181

CRN #25959
Remote (Zoom Meeting)

Instructor(s)

To be announced

Seats Remaining

38

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureRemote (Zoom Meeting)Aug 26th, 2024 – Dec 16th, 2024Thursday
6:00 pm - 8:45 pm
Type Lecture
Location Remote (Zoom Meeting)
Date(s) Aug 26th, 2024 – Dec 16th, 2024
Day / Time Thursday
6:00 pm - 8:45 pm