SMT-217

Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

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SMT-217 Sections for Fall 2019

1 Section Offered

SMT-217, Section SL1 — CRN #21244
3 Credit Hours — SUNY Learning Network (Online)

Instructor(s)
Elizabeth Kelly

Seats Remaining

18

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Scheduled Meeting Times
TypeLocationDate(s)Day / Time
LectureOnline
Aug 26th, 2019 – Dec 21st, 2019N/A
Type Lecture
Location Online
Date(s) Aug 26th, 2019 – Dec 21st, 2019
Day / Time N/A