MCC Daily Tribune
"How 585 DREAM is Impacting Rochester's Children" through United Way
We’re in the second week of the 2026 MCC United Way Campaign.
By donating to the United Way, you will help impact the lives of countless individuals within the Rochester community, providing them a brighter future.
Learn how ROC Royal’s after-school program 585 DREAM is changing afternoons for Rochester kids with United Way through the program’s success story below:
“With a 47% poverty rate in the Rochester City School District, many children come home to an empty house or an uncertain environment. Nationally, 22% of children live with only their mothers, 5% with only their fathers, and 4% with neither parent—numbers that hint at the challenges families face each afternoon.”
“That’s why after-school programs like Rock Royal’s 585 DREAM matter.”
“Founded by Khadija Yawn, 585 DREAM—short for Dance, Respect, Education, Arts, and Music—is giving hundreds of Rochester youth a safe, creative, and empowering space to spend their after-school hours. What began as a small idea in 2010, has grown into a full-fledged movement, supported by United Way of Greater Rochester and the Finger Lakes.”
“The 585 DREAM program began with Yawn’s belief that art, mentorship, and creativity could offer kids more than just a pastime—they could provide a sense of belonging and hope. As a DJ and community organizer, she witnessed firsthand how music and movement could inspire children to express themselves and acquire valuable life skills.”
“Today, 585 DREAM serves more than 200 children across Rochester, with a waitlist of over 150 more hoping to join. The results are clear: higher confidence, stronger relationships, and a community of young people who feel seen and supported.”
United is the Way!
On Tuesday, April 21, 2026, you should have received an e-Pledge email from United Way Rochester (epledge@unitedwayrocflx.org) to complete your financial pledge. If you’re unable to locate this email, please access the United Way Channel in myMCC to complete your United Way e-Pledge today.
Thank you for donating to United Way.
Debra Ake and Debra Joseph-McEwen
2026 MCC United Way Campaign Co-chairs
Debra Joseph-McEwen
Student Success & Strategic Initiatives
04/27/2026