COM-245

An Introduction to Public Relations

A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.

  Register for this Course

COM-245 Sections for Fall 2024

With the following scheduling option(s)

1 Section Offered

COM-245, Section SL1

CRN #26729
Online/Virtual Campus (asynchronous)

Instructor(s)

Ilene Benz

Seats Remaining

29

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Aug 26th, 2024 – Dec 16th, 2024N/A
Type Lecture
Location Online
Date(s) Aug 26th, 2024 – Dec 16th, 2024
Day / Time N/A