When preparing to write a cover letter, you may find it helpful to think about your unique selling proposition (www.quintcareers.com).
What is the one thing that makes you unique?
What makes you better than other candidates applying for a similar position with this company?
What can you offer that no other applicant can?
What is the one reason the employer should want to hire you above all other candidates?
Example of Replacing "I," "Me," and "My" with "You"
I am enclosing my resume for your review because I am very interested in obtaining a full-time position as an Investment Banking Analyst at Ace Financial. I am well qualified for this position. In addition to the strong quantitative and analytical skills I have developed as an undergraduate economics major and in my work experience, I have a proven ability to stay focused for long hours under pressure.
I am applying for the position of Investment Banking Analyst where my combination of economics training and high-tech experience will add value to your operations. Please consider the following:
You will gain from my strong financial background, which includes a recent associate's degree in business administration, coupled with experience researching and trading securities as an investment intern (resulting in returns of 200%).