New and Updated Course Descriptions

MAR 210 - Consumer Behavior

This course has been deactivated and no longer offered at MCC

3 Credits

Emphasis is placed on the consumer as the focal point of the organization's marketing activities. Analysis of consumer behavior is increasingly an essential input for evaluating new market opportunities, choosing market segments, increasing efficiency of marketing strategy and tactics and improving overall sales marketing performance. This course will be offered in the Fall Semester during the day and in the Spring Semester during the evening.

Prerequisite: MAR 101 with a C or higher.

Course Learning Outcomes
1. Relate and apply basic psychological principles of perception, learning, personality and attitudes to consumer behavior.
2. Relate and apply basic principles of sociology and anthropology to consumer behavior.
3. Demonstrate an understanding of the importance of culture and subculture on consumer behavior.
4. Demonstrate an understanding of different models of consumer decision making.
5. Demonstrate the ability to develop strategic marketing decisions utilizing an understanding of consumer behavior.

Course Offered Fall, Spring