Service Learning Course Details
MAR-200 — Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Spring 2018
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.) 3 Credits
View Class ScheduleService Learning Project Information
MAR-200 Sections for Spring 2018
2 Service Learning Sections Offered
MAR-200, Section 014 — CRN #27309
3 Credit Hours — Classroom
(Princip of Market-COIL-WR-SV)
Project Description
Students will develop a marketing plan based on professor partnering with a local agency.
20 Hours
MAR-200, Section SL1 — CRN #27313
3 Credit Hours — SUNY Learning Network (Online)
(Principles of Marketing-SV-WR)
Project Description
Students will develop a marketing plan based on professor partnering with a local agency.
20 Hours