Service Learning Course Details

MAR-200 — Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.) 3 Credits

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Service Learning Project Information

MAR-200 Sections for Fall 2018


2 Service Learning Sections Offered

MAR-200, Section SL2 — CRN #16607
3 Credit Hours — SUNY Learning Network (Online)
(Principles of Marketing-WR-SV)
Project Description

Students will be producing a Marketing Plan for a small entrepreneurial company.

20 Hours

MAR-200, Section 016 — CRN #16617
3 Credit Hours — Classroom
(Prin of Marketing-COIL-WR-SV)
Project Description

Students will be producing a Marketing Plan for a small entrepreneurial company.

20 Hours