Service Learning Course Details

MAR-200 — Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.) 3 Credits

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Service Learning Project Information

MAR-200 Sections for Spring 2019


2 Service Learning Sections Offered

MAR-200, Section 014 — CRN #27309
3 Credit Hours — Classroom
(Princ of Market-COIL-WR-SV)
Project Description

Students will develop a Marketing Plan for the MCC Launch Your Business (LYB) initiative that focuses on specific marketing deliverables. Some tasks (and others as well) will encompass creating a brochure that will encompass objectives/mission/function of LYB and creating an advertising campaign as to why students should consider becoming involved with LYB and presenting on Scholars Day

20 Hours

MAR-200, Section SL2 — CRN #27314
3 Credit Hours — SUNY Learning Network (Online)
(Principles of Marketing-WR-SV)
Project Description

Students will develop a Marketing Plan for the MCC Launch Your Business (LYB) initiative that focuses on specific marketing deliverables. Some tasks (and others as well) will encompass creating a brochure that will encompass objectives/mission/function of LYB and creating an advertising campaign as to why students should consider becoming involved with LYB and presenting on Scholars Day

20 Hours