Service Learning Course Details
MAR-201 — Dynamics of Selling
- 3 Credit Hours
- Business Administration Department
- Fall 2020
This course focuses on the factors involved in effective selling. It provides conceptual and hands-on practical guidance using both models and frameworks that support the sales planning process combined with role-playing scenarios. Emphasis is on the development of the sales mindset, sales/sales call planning, and sales execution for both the sales professional or business owner. Topics include understanding buyer personalities and communication preferences, the B2B and RFP buying process, application of psychological and persuasive selling techniques, methods of conducting the sales presentation, and territory/account structure and management. Three class hours. Prequisite: BUS 104 with a C or better. 3 Credits
View Class ScheduleService Learning Project Information
MAR-201 Sections for Fall 2020
1 Service Learning Section Offered
MAR-201, Section SL1 — CRN #13048
3 Credit Hours — SUNY Learning Network (Online)
(Dynamics of Selling-WR-SV)
Project Description
Students will complete a Marketing Plan for an outside organization to solve a pressing business issue. The plan will be presented in a formal business presentation to that organization.
20 Hours