Service Learning Course Details

MAR-200 — Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 or BUS 110 with a C or higher AND Math Level 6 Placement (or higher) or MTH 096/098/104/155/160/161/162/165/higher with a C or higher.

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Service Learning Project Information

MAR-200 Sections for Fall 2025


2 Service Learning Sections Offered

MAR-200, Section SL2 — CRN #16607
3 Credit Hours — SUNY Learning Network (Online)
Project Description

Students will develop a Marketing Plan fora small local company. Some tasks will encompass creating a brochure that will feature objectives/mission/function of the company and creating an advertising campaign as to why individuals should buy from them.

20 Hours

MAR-200, Section SL1 — CRN #16622
3 Credit Hours — SUNY Learning Network (Online)
Project Description

Students will develop a Marketing Plan fora small local company. Some tasks will encompass creating a brochure that will feature objectives/mission/function of the company and creating an advertising campaign as to why individuals should buy from them.

20 Hours