Course Descriptions

MAR 200 - Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

3 Credits

Prerequisite: BUS 104 and (MTH 104 or MCC Level 8 placement)

Use links below to see if this course is offered:
Fall Semester 2014
Summer Session 2014

CN=MCC-Notes03/O=MCC

mcc-web02.monroecc.edu