BUS 110 - Entrepreneurial Studies I
First of two small business courses designed for those interested in learning how to start and manage a small business. It begins by defining and explaining the nature of small business in today's economy and entrepreneurs in the context of the free enterprise system. The topics include small business opportunities, legal forms of ownership, franchising, starting a new venture, sources of financing, developing marketing strategies and human resource management. Students will also learn the key components of a business plan, review case studies, and undertake a major project.
Course Learning Outcomes
1.Assess one's own entrepreneurial potential.
2.Identify career opportunities for entrepreneurs.
3.Identify the critical factors that are used to assess business start-up ideas.
4.Justify the best start-up method to fit personal entrepreneurial objectives.
5.Choose the appropriate form of legal organization for a business which may be based on decreasing risk, managing tax liabilities, decreasing costs, or increasing long-term profitability.
6.Develop a “blue print” for a small business by analyzing the planning process.
7.Identify financing sources for a small business.
8.Develop a marketing plan for a small business.
Course Offered Fall, Spring