Course Descriptions

SMT 201 - Cooperative Education - Sport Management

3 Credits

This course is designed to provide students with opportunity to test his or her career choice by working in a for-profit or non-for-profit setting leading toward a career, in Sport Management. Having studied theories and principles in previous course work, the intern will be able to use the knowledge gained in an actual work environment. These opportunities can include: marketing, event management, administration, communication, sales, promotion, negotiation, and facility management. The student will be responsible for working a minimum of 12 hours per week throughout the 15-week semester.

Prerequisite(s): By department permission only

SMT 215 - Sports Management

3 Credits

Survey course addressing the role of administration specific to fitness, athletic and rehabilitative facilities. It will present general administrative principles as well as those specific to the field.

SMT 217 - Sport Marketing

3 Credits

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course.