New and Updated Course Descriptions

BUS 150 - AI in Business - Creating Value Responsibly

3 Credits

This course provides an in-depth exploration of the use of artificial intelligence (AI) in business. Students will learn fundamental AI concepts, including machine learning, neural networks, and generative AI. The course emphasizes practical applications, data management, and the ethical implications of AI. Through case studies and hands-on projects, students will develop an understanding of AI implementation, data analysis, and prompt engineering. Students will understand AI technologies for strategic decision-making and operational efficiency in various business contexts. This course is designed for non-technical business students seeking to understand and manage AI-driven innovations.

The course also explores how artificial intelligence can positively and negatively impact sustainability efforts. Students will examine the environmental footprint of AI technologies, including the energy and water demands of data centers, and evaluate AI’s potential to advance sustainability goals through innovations such as precision agriculture, smart buildings, and responsible supply chain optimization.

New SUNY General Education:
SUNY - Critical Thinking and Reasoning Competency

Course Learning Outcomes
1.Explain the basic concepts of artificial intelligence, including machine learning, deep learning, or generative AI.
2.Explain how AI technologies can be applied to solve business problems or enhance business productivity.
3.Craft effective prompts for generative AI applications, enabling the creation of valuable and innovative content for business contexts.
4.Critically analyze the ethical, societal, and environmental implications of AI in business, including issues of privacy, bias, accountability, or resource use.
5.Explain the sustainability dimensions of AI, including the energy and water consumption of data centers.
6.Explain the social and economic effects of the AI divide.
7.Explain the potential of AI applications such as smart buildings, precision agriculture, and supply-chain optimization to advance environmental and social responsibility.
8.Apply AI concepts to real-world business scenarios, developing analytical and problem-solving skills.

Course Offered Fall, Spring